Speak to the cultural common sense.

Our client, a private foundation, cares deeply about women’s + girls’ rights - especially the right to live free from violence.  On a highly sensitive issue, they saw that public opinion was turning against them, and they wanted to figure out why.  

I managed a research process to answer that question. The team spent 12 months listening deeply with the progressive public to understand the cultural common sense - and identified three lenses through which the public views the issue.  We then examined what those lenses mean for how our client communicates, and then turned that analysis into strategic communications recommendations for the client and its allies.