Understanding opportunities: market research

My client was looking to establish a West Coast presence so that they could support more non-profit organizations to develop sustainable revenue models. To inform this opportunity, the client first needed to understand the non-profit landscape in the West Coast’s most populous regions - starting with the San Francisco Bay Area.

I worked with my client’s leaders to analyze the landscape of non-profits, donors, and capacity building organizations in the Bay Area. I analyzed data on registered non-profit orgs to identify the number of potential clients + partners for the client, their overall level of revenue, geographic distribution across the Bay Area, and substantive focus area.  Along the way, I documented the process to develop a landscape analysis methodology the client could use to replicate the analysis in other markets.